Mobile game ads: 8 live examples from two Meta Ad Library searches (November 2026)

Meta Ad Library, country United States, status active, all formats, Meta's default order. First search, “install now game”: we read the first 27 cards the library loaded and kept the first card of each distinct game, skipping non-game ads such as a dash cam, a car audio product and Pocket FM, which sells audio series. That gave eight game advertisers, but one, Base Attack Force, is a browser game with no install, and this page is about mobile games, so we excluded it. The eighth game is the first mobile game from a second search with the same filters, “download free game”: Whiteout Survival.

Advertiser counts: Spytrend, read 1 November 2026. Every frame is the ad's card, captured on 1 November 2026. Start dates come from the card; days running are counted to 1 November 2026. Search results here are full of fake-ad stories; this page judges no ad.

Started: 7 September 2026 (55 days). Format: image. Store: App Store. Button: Install now.

What the card shows: an illustration titled “Bingo Hospital Theme”: a family and a doctor around a table with bingo cards. Copy: “Install now for a Special Welcome Gift!”

Advertiser (Spytrend): with US delivery, 72 ads launched 18–31 October and 53 were active on 1 November.

Started: 3 July 2026 (121 days). Format: video, 53 seconds. Store: App Store. Button: Install now.

What the card shows: a man and a woman before a wooden shed, labelled “Shelter Lv.3”. Copy: “Survival of the fittest in a post-apocalyptic wasteland.”

Advertiser: with US delivery, 36 launched 18–31 October, 217 active on 1 November.

Started: 28 July 2026 (96 days). Format: video, 1 minute 10 seconds. Store: App Store. Button: Play game.

What the card shows: a portrait game frame on a snowy blue track, with a hammer and rolling round faces. Copy: “Busy schedule? No problem! Enjoy a quick game anytime.”

Advertiser: with US delivery, 62 launched 18–31 October, 40 active on 1 November.

Takeaway for a buyer: the card shows a hammer mini-game and the line “Survival Simulation with no ad”, and the link goes to the App Store. We did not check what is inside the app.

Started: 12 September 2025 (415 days). Format: image. Store: Google Play. Button: Install now.

What the card shows: an isometric base with white and blue buildings and a resource bar (2515, 955, 47, 152). Copy: “This is so much fun! I have some great friends doing this.”

Advertiser: with US delivery, 11 launched 18–31 October, 16 active on 1 November.

Takeaway for a buyer: a friend's comment over a still of the game is social proof without a video budget. The link points to the package com.oneorwa.martianimmigrants.

Started: 29 July 2025 (460 days). Format: video. Store: Google Play. Button: Play game.

What the card shows: a wooden block grid, the logo and a green “Play” button drawn in the picture. Copy: “Install now and play free.”

Advertiser: two pages carry this name in Spytrend; we counted the larger one (992 ads in total), not checked against this card; it has 34 ads active in the US and 0 launched 18–31 October.

Started: 20 May 2026 (165 days). Format: video, 34 seconds. Store: App Store. Button: Install now.

What the card shows: an illustrated older woman in a knitted sweater on a rocking chair before a snowy porch. A speech bubble reads “The only free solitaire game with no annoying ads & no in-app purchases. Install now!”.

Advertiser: with US delivery, 3 launched 18–31 October, 78 active on 1 November.

Takeaway for a buyer: a “no ads, no purchases” promise is a hook you can use only if the store page backs it up.

Started: 6 July 2026 (118 days). Format: video; “2 ads use this creative and text”, no button. Store: App Store.

What the card shows: a hand with a stylus on a tablet, sorted bags on screen, the overlay “Sorry I have plans. The plans:”. Copy: “Cozy and atmospheric levels that will relax you.”

Advertiser: with US delivery, 0 launched 18–31 October, 5 active on 1 November.

Started: 22 August 2026 (71 days). Format: video, 58 seconds, multiple versions. Store: App Store. Button: Play Game.

What the card shows: a woman in a white bunny mask and a man with a golden egg on a patio; no game screen. Copy: “Join millions in the good casual strategy game.”

Advertiser: with US delivery, 76 launched 18–31 October, 101 active on 1 November.

Launched 18–31 October against active in the US on 1 November shows who is rotating. Whiteout Survival: 62 launched, 40 active, so part of the launches is already off. Top War: 76 and 101, so it keeps new and old ads. Block Master: 0 and 34. Solitaire: 3 and 78. Both live on older ads; Block Master has some from November 2025.

Bingo Voyage Plus 72 and 53, Dark War 36 and 217, Mars Survival 11 and 16, Find Sort Match 0 and 5. Launches are ads, not distinct creatives; we did not measure the latter. A long run on one card says only that the advertiser kept it, not that it paid back.

Genres: four survival or strategy games (Dark War, Whiteout Survival, Top War, idle base-builder Mars Survival), two puzzles, one card game, one bingo game.

Format and store: six videos (the four with a shown length run 34 seconds to 1 minute 10 seconds) and two images; six link to the App Store, two to Google Play.

Run time: from 55 to 460 days on 1 November 2026. Five of the eight were past 100 days. The eight ads are a dated sample, so we do not average them.

The Meta Ad Library is free, needs no login and covers Meta placements only. In-app networks (AppLovin, Unity, ironSource) are not visible there; only paid ad intelligence services show them, usually on higher plans.

Two checks on a Meta card: “N ads use this creative” (as on Find Sort Match) means the ad is a copy of a creative, so count it once; and the card’s start date tells you how long that copy has run.